If you’re trying to communicate something, few things are more powerful than a story. Stories personalize ideas and illustrate concepts.
And they can be told in a myriad of ways.
For example, check out this 53-second ad from Google:
Telling stories is good. Telling stories creatively in ways that resonate with people’s current experience is great.
Once you know what you need to communicate, there are two questions left: What’s the story I want to use? And What’s the best way to tell it?